Shtabi-Gaming Project
your gaming world where you can find a partner in any game, view statistics, and compete on our leaderboard.
UI/UX Designer
2 months
Novatori
Gaming project
Project Objective:
The Purpouse of the Shtabi is to advance the gaming industry in our country and to entertain the people of our country together and create for them an interesting and fun experience in this field.
Problebs & Pain points
In short, I would like to say that in our country, less attention was paid to this area, this was a big problem, and we saw exactly this
We started researching and discovered that 90% of similar products available today had the flaw that the sites were too busy and confusing. We needed to refine and solve this.
Players found it very difficult to find each other, often having to play alone if they didn’t have a suitable partner.
Almost all similar industries only had a leaderboard, which was already familiar to everyone, and they didn't offer anything else interesting. They weren't distinguished by their originality.
There was no feature available anywhere that allowed players to compare their statistics with their friends. According to our research, this would be highly engaging, as conflicts often arose between players about who was better.
We found that 78% of players didn't even know about such sites, and they didn't offer anything interesting to players.
I won't even consider patterns, heuristics, grids, navigation, hierarchy, let alone properly implementing design. Absolutely everyone has had similar problems.
I quickly understood the main problems, fine points, and everything else that would help me build the product, and I started working on the Shtab.
Process Highlights:
Design Thinking
To understand all this, I first decided to read a lot about this industry in general so that I could learn more. Then I started to divide the principles of design thinking into 5 parts.
I created personas. Our personas were mostly people between the ages of 13 and 35, and I began to approach them with empathy in order to create a product tailored to them.
I started to understand more things, I discovered more problems in the process, which I personally connected with our characters.
I found out the pain points and problems and started testing. I drew a wireframe and conducted validation with programmers, people, and customers.
I made a design and then tested it again, held meetings and had people test it.
Everything passed validation successfully and then I released it to RFD where the developers started their work.
Wire Frames
I created wireframes to test user interests and needs, focusing on how their statistics would be organized hierarchically and presented in a clear, visually appealing way. The goal was to structure and package the information in a manner that was both intuitive and engaging for the users.
Games
Each game's page has its own unique style and identity. We created a distinct world for every game, with tailored colors, layouts, and hierarchies to ensure that players feel fully immersed in the experience of their specific game.
Compare
We observed that gamers often struggle to determine who is better, which sometimes even leads to conflicts. To address this, we introduced a comparison feature where players can input their own and their friends' (or any other player's) profiles to compare statistics directly
Gemification
To enhance gamification and keep users more engaged, we introduced leaderboards where players compete against each other. Based on their performance, they can win prizes, creating an exciting and rewarding experience.
